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JMA exceeds all expectations at Expocadena 2023

JMA exceeds all expectations at Expocadena 2023

March 14 2023

The fair, held on the 24 and 25 of February, brought together hundreds of members of Elhis-Cadena88 and Cecofersa. 

The Bilbao Exhibition Centre in the capital of Biscay was the venue for this year’s Expocadena 2023. As usual, JMA was present with a wide range of products on display and a large team of sales representatives ready to help and advise customers looking for the best professional solution. The outcome was positive, as expectations were exceeded both in terms of visitors and sales, confirming the trust placed in JMA by dozens of customers, for which the company thanks its partners who visited the stand. 

Bespoke projects and offers for the hardware sector

One of the services that raised the greatest interest among hardware professionals was the personalised key service. This service offers the production of JMA replacement keys with information about the hardware business stamped on the key, turning the key into an advertising medium.

The stand also displayed a wide range of products, including JMA remote controls as well as electronic, mechanical and automotive key cutting machines. Two mechanical machines attracted the most interest: the BERNA flat key cutting machine, with its perfect combination of simplicity, versatility, strength and precision; and the CAPRI key cutting machine, designed for security, laser, tubular and special keys, making duplication a simple and precise task thanks to its innovative patented force or pressure measurement system.

At Expocadena 2023, however, the growing interest in electronic key cutting machines in the hardware sector was evident. While this sector has been more closely associated with manual machines, electronic machines such as the MULTICODE have begun to generate demand in this sector. The MULTICODE offers professionals an all-in-one solution for copying flat, security and car keys without changing machines, with great power, speed and precision, making duplication an easy and intuitive process. 


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